图形作为一种高效的信息传递方式,也需要新颖的创意,独特的表现手法,才能给人以深刻印象。视觉现象是基于我们视觉系统结构而存在的一种生理现象,如果能合理的将它运用到图形创意中,则能给我们带来特别的视觉享受。1.1生物视觉系统视觉系统是我们认识外部世界的窗口,是我们适应大自然、改造大自然必不可少的工具。毋庸置疑,人类视觉具有强大的感知能力。然而, Graphics as an efficient way of information transmission, but also need new ideas, unique performance practices, can be impressive. Visual phenomenon is a physiological phenomenon based on the structure of our visual system. If we can reasonably apply it to the creative ideas, it will bring us a special visual enjoyment. 1.1 Biological Vision System The visual system is a window to our understanding of the outside world. It is an indispensable tool for us to adapt to nature and transform nature. There is no doubt that human vision has a strong sense of perception. however,