PC 工业的两个主要供应商针对正在衰退的市场提出了不同的市场方针。戴尔公司不久前宣布,他们将继续削减价格来保持市场攻势,通过牺牲部分利润来进一步扩大市场份额.目前市场上最大的桌面 PC 提供商康柏,将不会参与价格战,因为他们认为合理的利润比市场份额更加重要。尽管价格战对于大型企业的影响比较有限,但戴尔公司的市场策略将会吸引那些对价格更加敏感的中小型商业用户,例如普通消费者。即使在这种严酷的市场环境下,还是有一些小型 PC 制造商奋力拼争,但价格战将会进一步缩小他们的生存空间,直至将他们从市场上驱逐.Gartner Group 公司的分析家 Kevin Knox 认为,今 The two major vendors in the PC industry have proposed different market directions for the downturn. Dell recently announced that they will continue to cut prices to maintain the market momentum and further expand their market share at the expense of some profits.Currently the largest desktop PC provider on the market, Compaq, will not participate in the price war, because they think it is reasonable Profit is more important than market share. Although price wars have a more limited impact on large enterprises, Dell’s marketing strategy will attract small and mid-sized business users who are more price-sensitive, such as average consumers. Even in this harsh market environment, there are still some small PC makers struggling, but the price war will further reduce their living space until they are deported from the market.Gartner Group analyst Kevin Knox that ,this