每一场重大的变革都需要摇旗呐喊的旗手,重要的不是理论的系统性和深刻性,更需要的是一种理念的冲击力和煽动力。在轰轰烈烈的互联网1.0时代,尼葛罗庞蒂的《数字化生存》充当了这样的角色。而在社会变革更加深入和广泛的Web 2.0时代,类似麦克罗汉这样的大师始终没有诞生,几位不错的旗手倒是遥相呼应:《世界是平的》和《长尾理论》一个从宏观,一个从微观,基本把握住了 Every major change requires the flag bearer, the important thing is not the systematicness and profoundness of the theory. What is more needed is the impact and incitement of an idea. In the vigorous Internet 1.0 era, Negro Pontiac’s “Digital Survival” acted as such. In the era of deepening social change and extensive Web 2.0, great masters like Mike Lohan have never been born. Several good flag-bearers echoes their response: “the world is flat” and “long-tail theory” is a macro-level and a micro-level , Basically grasp it