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企业文化是指一个企业在长期生产经营过程中,把企业内部全体员工结合在一起的理想信念、价值观念、管理制度、行为准则和道德规范的总和。它以全体员工为对象,通过宣传、教育、培训等方式,以最大限度地统一员工意志,规范员工行为,凝聚员工力量,为企业总目标服务。企业文化通过“文化优势”形成一种无形的压力和推动力,它反映和代表了企业员工的整体精神,凝心聚力。先进的企业文化,是企业在长期生产经营、改革发展中沉淀、提炼形成的,是企业生存和发展的内在动力,是规范企业和员工行为的软约束,是提升企业形象、增加企业价值的无形资产,是企业核心竞争力的形成要素和重要组成部分。
Corporate culture refers to the sum of ideals, beliefs, values, management systems, codes of conduct, and ethical norms that a company integrates all employees within a long-term production process. It aims at all employees, through publicity, education, training, etc., in order to maximize the unity of employee will, regulate employee behavior, pool employee strength, and serve the company’s overall goals. Corporate culture forms an invisible pressure and impetus through “cultural superiority ”, which reflects and represents the overall spirit of the employees, and they are cohesive. Advanced corporate culture is the company’s long-term production, management, reform and development of precipitation, refining and formation, is the internal driving force for the survival and development of enterprises, is a soft constraint to regulate the behavior of enterprises and employees, is to enhance corporate image, increase the value of the company invisible Assets are the forming elements and important components of a company’s core competitiveness.