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包装艺术反映了具有当代特征的物质生活侧影,同时也被赋予了传承节日文化的使命。谈到节日,首先人们想到的便是团圆—赏月—吃月饼,“明月千里寄相思”便是对中秋文化的最好写照。月饼作为中秋文化的载体,对包装的要求对市民来说,不在吃月饼本身,而是通过吃月饼来感受强烈的节日气氛——团圆、幸福,享受阖家在一起的温馨。脱离中秋节的气氛很容易让月饼背离所蕴含的文化内涵。中秋文化的内涵是很丰富的。传统图案在月饼包装上的应用,是人们认同的重要设计元素。一盒包装古典、大气的月饼,使人们在大饱口福的同时也有一种文化归属感,精神上不会失去某种必须的基本依托。
Packaging art reflects the silhouette of material life with contemporary features and is also given the mission of inheriting the festival culture. When it comes to festivals, the first thing people think of is reunion - the moon - the moon cake, and “The Moon and the Moon Send Acacia” is the best portrayal of Mid-Autumn Festival culture. Mooncake as a carrier of Mid-Autumn Festival culture, the packaging requirements for the public, not eating moon cake itself, but by eating moon cake to feel the strong festive atmosphere - reunion, happiness, enjoy the warmth of the whole family together. From the Mid-Autumn Festival atmosphere is easy to make the mooncake deviate from the inherent cultural connotation. The meaning of Mid-Autumn Festival culture is very rich. Traditional patterns in the application of moon cake packaging, is an important design element that people agree with. A box of classical, atmospheric moon cakes, so that people in the mouth full of blessings also have a sense of belonging to the culture, the spirit will not lose some of the necessary basic support.