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以《人民日报.奥运特刊》为例,以报道理念、报道内容、报道形式及保障机制的创新为分析视角,追寻党报重大事件改革创新的经验路径。第一,调适引导理论:树立大局意识,从“小奥运”到“大奥运”;彰显奥运精神,从“民族精神”到“国际精神”;弘扬体育理念,从“奥运金牌”到“自我超越”。第二,突破内容盲区:突出体现策划、报道、评论和栏目出新。第三,放大支点效应:重版式设计,重标题传神,重图片技巧。第四,创新保障机制以保障高水平报道。
Taking People’s Daily and Olympic Special Issue as an example, this paper takes the concept of reporting, the contents of the report, the form of reporting and the innovation of the safeguard mechanism as the analysis perspectives to pursue the path of experience in the reform and innovation of the major events of the Party’s newspaper. First, to adjust and guide the theory: to establish the overall situation awareness, from “Little Olympics” to “the Great Olympics”; demonstrate the Olympic spirit, from “national spirits” to “international spirits”; carry forward the concept of sports from “Olympic gold medal ” to “self transcendence ”. Second, to break through the blind spots of content: to highlight the planning, reporting, commenting and revising the columns. Third, to enlarge the pivot effect: republished design, heavy title vivid, heavy picture skills. Fourth, innovate the safeguard mechanism to ensure high-level coverage.