当今,名牌产品已成为消费者追求的目标。纵观许多现代名牌产品,其文化含量、文化附加值越来越高,因此,文化因素在创建名牌、促进经济发展中的作用日益突出。精明的企业家在提高产品质量的同时,更注重创造出一个驰名品牌,在企业形象、产品冠名和商标设计中,加大了品牌的文化含量,在生产经营的实践中走出了一条条靠文化创名牌的崭新道路。 Today, brand-name products have become the target pursued by consumers. Looking at many modern brand-name products, their cultural content and cultural added value are getting higher and higher. Therefore, the role of cultural factors in creating brand names and promoting economic development has become increasingly prominent. While savvy entrepreneurs improve product quality, they pay more attention to creating a well-known brand. They have increased the brand’s cultural content in the corporate image, product title and trademark design, and have come to the conclusion of production and operation Cultural brand-name a new way.