随着社会主义市场经济体制的不断完善,特别是加入WTO,中国广播电视的生存环境和发展战略发生了重大变化,面向受众、占领市场、发展产业、提升效益,已是必然趋势。电台电视台必须在履行宣传职能的同时,切实加强节目成本管理,努力提高实力、活力和竞争能力。要搞好广播电视节目成本管理,首先应该弄清广播电视节目生产的特殊性。 With the constant improvement of the socialist market economic system, especially with accession to the WTO, the living environment and development strategy of China’s radio and television have undergone major changes. It is an inevitable trend for the audiences to occupy the market, develop their industries and enhance their efficiency. Radio and television stations must, while performing their propaganda functions, effectively strengthen program cost management and strive to enhance their strength, vitality and competitiveness. To improve the cost management of radio and television programs, we must first understand the particularities of radio and television program production.