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1网络广告发展跌宕起伏网络广告依然是引领互联网行业发展的核心力量。2012年我国网络广告行业更是经历了全新的突破,发展可谓跌宕起伏。2012年中国互联网广告市场规模为753.1亿元,较2011年增长46.8%。网络广告发展呈现出季节性的周期变化,一季度受春节假日的影响,市场规模环比下跌了13.8%,其余各季度均保持平稳快速增长。
1 online advertising development ups and downs Online advertising is still leading the development of the Internet industry’s core force. In 2012, China’s online advertising industry has undergone a brand new breakthrough. Its development can be described as ups and downs. In 2012, China’s Internet advertising market was 75.31 billion yuan, an increase of 46.8% over 2011. The online advertising development showed a seasonal cyclical change. Affected by the Spring Festival holidays in the first quarter, the market size dropped by 13.8% from the previous quarter while the rest of the quarter maintained steady and rapid growth.