在新的经济时代,伴随着新的经济现象出现:科学技术推动产业革命的发生、互联网引发了新的创业热情、服务业在经济总量中比例上升。针对这些新的经济现象,市场营销也应该调整战略,适应新的发展形势,建立起以消费者为核心、以绿色经营为规范、以国家政策为导向的新型营销战略。 In the new economic era, along with the emergence of new economic phenomena: the advent of the industrial revolution by science and technology, the new enthusiasm for entrepreneurship initiated by the Internet, and the increase of the service industry in the total economic output. In response to these new economic phenomena, marketing should adjust its strategy to adapt to the new development situation and set up a new marketing strategy featuring consumers as the core, green management as the standard, and national policies as the orientation.