当日用消费品的需求达到一定饱和状态后 ,寻找新的消费倾向就成为当前经济保持持续发展的热点所在。在众多的消费热点中 ,体育消费和体育产业将异军突起 ,有望成为我国的一个新的经济增长点。本文拟探讨我国体育消费及体育产业发展的可能性和巨大潜力。 After the demand for consumer goods reaches a certain saturation state, the search for new consumption tendencies has become a hot spot for the sustained development of the current economy. Among the many consumer hot spots, the sports consumption and sports industries will suddenly emerge as a new force, which is expected to become a new economic growth point in our country. This article intends to explore the possibility and great potential of sports consumption and sports industry in our country.