近年来赴桂游客规模日益扩大,游客结构逐步从传统的观光型向观光型及休闲度假型转变,尤其针对游客逐步以中小团体规模和散客、家庭外出休闲旅游日趋增加,桂林旅游包车管理市场也面临着诸多的挑战。本文通过对桂林市旅游包车管理的存在问题及原因进行分析,借鉴国内优秀旅游城市包车的成功经验,提出相应对策,以优化桂林市旅游包车管理,为桂林市这张旅游名片锦上添花。 In recent years, the scale of tourist arrivals in Guangxi is expanding day by day. The structure of tourists gradually changes from the traditional sightseeing type to sightseeing type and leisure vacation type. In particular, tourists gradually take the small and medium-sized groups and individual tourists as their leisure travel out of the home increasingly. Also faces many challenges. This article analyzes the existing problems and reasons of Guilin tourism chartered management and draws lessons from the successful experience of domestic excellent tourist cities to propose corresponding countermeasures to optimize the management of Guilin tourism chartered car and further enhance Guilin’s tourism business card.