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3月11日,在济南七商场“罢售事件”余波未平之际,长虹电器股份有限公司公布了1997年度报告。尽管市场对它经营业绩的高速成长反应较平静,但引起广大投资者及业内人士关注的是长虹的1998年度配股议案中,明确宣布巨额配股款将投向高技术信息产业(包括PC机、终端显示器),中国最大的彩电生产企业将大举进军电脑业。尽管长虹不是第一家进入信息产业的彩电企业,但无疑它的参与将是最具有竞争力和影响力的。那么长虹到底具有哪些优势呢?
On March 11, Changhong Electric Co., Ltd. released the 1997 annual report on the occasion of the aftermath of the “strike-out incident” in Jinan seven shopping malls. Although the market responded quietly to the rapid growth of its operating performance, it attracted the attention of investors and people in the industry that Changhong’s 1998 allotment proposal clearly announced that the huge amount of the allotment money will be invested in the high-tech information industry (including PCs, terminal displays ), China’s largest color TV manufacturer will make significant strides in the computer industry. Although Changhong is not the first TV company to enter the information industry, its participation will undoubtedly be the most competitive and influential. So Changhong in the end what are the advantages?