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国外的创意人不是陷在客户要我做什么的圈套里,他们是在想怎么改变一个品牌、改变一个人的行为和价值观念,甚至改变这个世界。戛纳是一个创意人朝圣的地方在今年戛纳创意节,Leon和Patrick参与的是Young Lion营销类的选拔赛,据他们回忆说是当天下午2点组委会下Brief,然后第二天的晚上8点把作品上传。有一整天的时间思考创意,很紧张也很刺激。
Foreign creative people are not caught in the trap of what the client wants me to do, they are thinking about how to change a brand, change one’s behavior and values, and even change the world. Cannes is a creative pilgrimage place In this year’s Cannes Creative Festival, Leon and Patrick participated in the Young Lion marketing trials, according to them recalled the same day afternoon 2 Organizing Committee Brief, and then the next day at 8 pm Upload your work Have a whole day to think creative, very nervous and very exciting.