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电子商务的发展如火如荼,越来越多的传统企业开始加入时代的浪潮,在传统企业管理人员不熟悉电子商务的情况下,要怎样掌握方向,确保电子商务项目的成功呢?文章根据实践经验,分析电子商务项目成功的五大要素:优质产品服务、人才储备、流量、成交转化率和客单价,对各个环节提出明确清晰的要点,与读者共同分享、探讨电子商务项目运营的经验和心得。
With the development of e-commerce in full swing, more and more traditional enterprises are beginning to join the tide of the times. Under the circumstance that traditional enterprise managers are not familiar with e-commerce, how to grasp the direction and ensure the success of e-commerce projects? Based on practical experience, Analysis of the five elements of the success of e-commerce projects: quality products and services, talent pool, traffic, turnover and customer price of the unit, all aspects of clear and clear points, and readers to share and explore e-commerce project operations experience and experience.