增强新闻宣传的影响力,更好地以正确的舆论引导人,必须克服新闻宣传中的形式主义作风和文风,切实提高新闻报道的实效。 新闻宣传中形式主义和文风是一种杂音,一种噪音,是对提高新闻舆论的感染力、吸引力和影响力的严重妨碍。 当前,新闻宣传中形式主义的作风和文风主要有以下表现: 一是面子功夫,重名轻实。不注重从实际出发,有针对性地回答群众提出来的问题,不愿花气力去做好释疑解惑、耐心劝服的工作,而是一味追求大规模、大场面。由于重点失衡,力不从心,结果表面上热热闹闹,内容上却有名无实。如报纸扩版,内容“膨化”,泡沫信息,应付读者;电视扮“酷”,互相“克隆”,东拼西凑,内容低俗等等。有哗众取宠之意,无实事求是之心。 二是制造“卖点”,热衷“炒作”。新闻的炒作是形式主义文风的发酵剂。有的新闻媒体只求所谓“轰动效应”,不讲社会效益。对名人隐私、恶性案件以及经济、社会生活中极易产生负面影响的 To enhance the influence of news propaganda and better guide people through correct public opinion, we must overcome the formalism and style of writing in news propaganda and effectively enhance the effectiveness of news reports. Formality and style of writing in news propaganda is a noise, a kind of noise, which is a serious obstacle to enhancing the appeal, attraction and influence of news media. At present, the formalism and style of writing in press publicity mainly include the following: Do not pay attention to proceed from the reality, to answer the questions raised by the masses in a targeted manner, do not want to spend energy to do a good job to explain the doubts, patient persuasion, but blindly pursue large-scale, big scenes. Due to the key imbalance, powerless, the results on the surface bustling, but the content is nothing. Such as newspaper expansion, the content of “puffing”, bubble information, to deal with readers; TV play “cool”, each other “clone”, patchwork, vulgar content and so on. There is the meaning of grandstanding, there is no heart of seeking truth from facts. Second, create “selling point”, keen on “speculation.” The speculation of news is the starter of the formalist style of writing. Some news media only seek the so-called “sensational effect” and do not talk about social benefits. The privacy of celebrities, vicious cases and economic and social life can easily have a negative impact