在新的世纪,面对新的挑战和新的任务,怎样才能更有效地做好舆论工作?其中的重要一环,就是要充分关注人民群众的精神需求。这是提高新闻舆论影响力和总体质量的关键之一,也应当是实施舆论总体战略的重要步骤。 为什么现在要这样提出问题,为什么在我们已经行之有效地做了舆论引导工作之后反而要这样提出问题?为什么在强调新闻宣传工作的教育、引导功能的同时,要提出应当充分关注人民群众的精神需求?回答这样的问题,就需要我们换一种眼光重新认识我们所面临的形势,换一种角度重新审视我们习惯的思维 In the new century, how can we do a better job in public opinion in the face of new challenges and new tasks? The important part of this is to pay adequate attention to the spiritual needs of the people and the masses. This is one of the keys to improving the media’s influence and overall quality. It should also be an important step in implementing the overall strategy of public opinion. Why should we put forward the questions now? Why should we put forward the questions after we have done a good job in guiding public opinion? Why should we emphasize the education and guiding functions of the news propaganda work? Need? To answer such a question, we need a new vision of the situation we are facing, from a different perspective to re-examine our habits of thinking