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6月29日,“国家品牌战略问题研究”发布会暨《国家品牌战略问题研究》新书首发式在北京国际饭店召开。这是国内首个由企业和研究机构共同开展的关于“国家品牌”的软科学研究计划项目,也是“国家品牌战略问题研究”成果的第一次公开对外发布。在国家科技部中国科学技术发展战略研究院的大力支持下,恒源祥集团与中国社会科学院工业经济研究所建立起战略合作关系,共同开展了国家软科学研究计划“国家品牌战略问题研究”项目。“国家品牌战略问题研究”项目自2011年3月开始实施,已于
June 29, “national brand strategy research ” conference and “national brand strategy research” book debut at the Beijing International Hotel. This is the first soft science research project jointly conducted by enterprises and research institutes on the “national brand” and the first public release of the results of the “Research on National Brand Strategy Issues.” Under the strong support of the National Science and Technology Development Strategy Research Institute under the Ministry of Science and Technology, Hengyuanxiang Group has established strategic cooperative relations with the Institute of Industrial Economics of the Chinese Academy of Social Sciences and jointly conducted the project of “National Soft Science Research Program” and “National Brand Strategy Research” . “National Brand Strategy Research ” project since March 2011 began, has been