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随着社会经济济全球化的快速发展,商务英语的应用范围更加广泛化。现代化的市场经济交往中,人们不仅需要进行口头的交流,还需要进行书面的往来。因此,如何使用正确的语言编写商务英语信函成为重要的问题。商务英语具有较强的专业性,其要求商务英语信函的写作者必须要熟悉商务专业知识、交往双方的文化背景以及两国之间的法律等知识,更重要的是,写作者必须要能够掌握正确的语用策略。文章在此背景下就商务英语信函中应该遵守的语用原则进行了相关分析,并根据具体情况分析了相应的应对策略。
With the rapid development of social economy globalization, the scope of application of business English is more extensive. In modernized market economy exchanges, people need not only to communicate verbally but also to make written exchanges. Therefore, how to write business English letters in the correct language has become an important issue. Business English has a strong professionalism, which requires writers of business English letters must be familiar with business expertise, both sides of the cultural background and legal knowledge between the two countries, more importantly, the writer must be able to master the correct Pragmatic strategy. In this context, the article analyzes the pragmatic principles that should be abided by in business English correspondence and analyzes corresponding coping strategies according to specific situations.