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1搜索可以推动品牌的提升,特别是点击发生后,会极大地提升品牌知名度。研究显示:“搜索的效果是电视的10倍,是广播的3.5倍。”搜索和网站的结果参与无疑会极大地提升消费者心目中的品牌形象。最新的SEMPO市场研究显示,有更多的广告商把增强品牌知晓度作为付费搜索活动的首选目标。
1 Search can drive brand promotion, especially when a click takes place, dramatically increasing brand awareness. Research shows: “The search effect is ten times that of the television and 3.5 times that of the broadcast.” The results of the search and website participation will undoubtedly greatly enhance the brand image of the consumers. The latest SEMPO market research shows that more advertisers regard enhancing brand awareness as the preferred target for paid search activity.