不期而来的经济危机笼罩全球,各行各业都人人自危,严酷环境使得企业之间竞争加剧,部分企业将面临生存危机。企业更需要将营销做到更有效、更精准、更便于测量的方向,这带来新一轮的营销思想变革,也使以前的营销策略发生了变化。本文正是在这个背景下对企业的营销对策的一些他探讨。 Unforeseen economic crisis enveloped the world, all walks of life are at risk from all walks of life, the harsh environment makes competition between enterprises intensified, some companies will face a crisis of survival. Enterprises need to be more effective marketing, more accurate and easier measurement direction, which brought a new round of marketing changes, but also to change the previous marketing strategy. This article is just some of his marketing strategies in this context.