“人机大战”的新闻策划,使IBM股票价格再创新高。英国作家吉卜林在《暴风雨中的歌》中有一句名言:“一场比赛的意义并不仅限于比较的双方。”制造新闻,引起新闻界的关注,利用新闻媒体自觉地对企业进行宣传报道,是企业策划的高级形式,可以起到“不是广告,胜似广告”的作用。今年5月3日美国电脑业巨头IBM再度安排了一场“人机大战”。把从80年代以来走遍天下无敌的俄罗斯国际 The “human-computer war” news plan made IBM’s stock prices hit new highs. The British writer Kipling had a famous saying in “The Song in the Storm”: “The significance of a game is not limited to the two parties involved.” Making news has aroused the attention of the press and used the news media to consciously advertise the company. , is a high-level form of corporate planning, can play a “not advertising, better than advertising” role. On May 3 this year, the US computer giant IBM once again arranged a “human-computer war.” From the 80s since the invincible Russia International