信息爆炸的大时代,使得本来极其有限的顾客心智显得更加拥挤,定位理论中“二元法则”指出,市场上五花八门的营销活动最终给用户留下深刻印象的只有两个品牌,如何成为这两个品牌其中之一,关键的方法,我想《鲁秀琼:流着“可口可乐血液”的营销人》文中或许已经给出了答案。在我看来,可口可乐在市场营销方面将“情感化”、“潮流化”、“娱乐化”运用得淋漓尽致,其实市场营销最大的成功就是让用户在“情感”和“行为”上主动参与,从而形成有效传播。较早之前的营销更加突出内容的创意,但这不一定会引起用户的共鸣,现如今的营销首先 The era of information explosion, so that the already extremely limited customer mind is more crowded, positioning theory “binary law ” pointed out that the wide variety of marketing activities in the market ultimately impressed the user only two brands, how to become One of these two brands, the key method, I think “Lu Xiuqiong: the flow of ” Coca-Cola blood “marketing person ” text may have given the answer. In my opinion, Coca-Cola in the marketing will be “emotional ”, “trend of ”, “entertainment ” use incisively and vividly, in fact, the greatest success of marketing is to allow users to “emotional” And “behavior ” on the initiative to participate, so as to form an effective communication. Earlier marketing more prominent content of creativity, but this does not necessarily cause the user’s resonance, and now the marketing of the first