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微博直播大熊猫来盐城,是《盐城晚报》创刊21年来首次尝试借力新媒体,以现场直播、互动报道的形式做新闻,是媒体融合发展、报道转型升级的一次有益尝试。
The microblogging broadcast of giant panda to Yancheng is the first attempt of Yancheng Evening News to launch the news in the form of live broadcast and interactive reporting in the first 21 years. It is a useful attempt to report the transformation and upgrading of the media.