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随着酒类电商业务的不断扩展,一些白酒企业也意识到线上渠道的重要性,纷纷触网玩起了网络营销。业内人士认为,传统酒企也越来越将电商视做营销的一部分,甚至视为传统营销的重要支撑。然而自建电商也面临尴尬境地,一方面成本较高,另一方面也不排除会出现与线下经销商争利的局面。白酒自建电商平台成趋势9月9日,国内保健酒品牌企业劲牌公司正式推出了自己独立运营的官方商城——劲牌商城,成为国内第一家保健酒厂家“自建商城”。劲牌公司互联网平台部经理王军对此表示,劲牌商城定位于互联网世界大劲牌产品和品牌同消
With the continuous expansion of alcohol business, some liquor companies are also aware of the importance of online channels, have networked to play online marketing. The industry believes that the traditional wine business is also more and more as part of e-commerce marketing, and even as an important support for traditional marketing. However, self-built e-commerce is also facing an embarrassing situation, on the one hand the higher the cost, on the other hand does not rule out the possibility of competition with offline distributors. September 9, the domestic health wine brand enterprise licensing company officially launched its own independent operation of the official mall - Jin Mall, becoming the first health wine manufacturers “self-built Mall ”. King brand Internet platform manager Wang Jun said this, Jin Mall positioning in the Internet world big name card products and brands with the consumer