激烈的竞争，使得商品广告活动在整个企业行 销中，越来越显示着重要的作用。近年来，世界各发 达国家的企业界，无不在广告上投巨资，以促进商品 的行销。 在美国，广告可以说是无处不在。美国的广告商 聪明之至，不放过任何一个做广告的机会。美国企业 家在商战过程中都十分 Fierce competition, making the product advertising campaign throughout the enterprise marketing, more and more shows an important role. In recent years, all the developed countries in the world have invested heavily in advertising to promote the marketing of their products. In the United States, advertising can be ubiquitous. Advertisers in the United States are clever and do not miss any chance of advertising. American entrepreneurs are very much in the process of commercial warfare