首先介绍了情感营销的涵义,情感营销策略中的情感品牌和服务策略以及基于顾客视角的服装品牌资产,然后通过设计和发放调查问卷、数据整理和分析研究情感品牌和服务策略对服装品牌资产影响的差异性,为情感品牌和服务策略在服装品牌营销中的应用提供了理论依据. Firstly, it introduced the meaning of emotional marketing, the emotional brand and service strategy in emotional marketing strategy and the clothing brand assets based on customer perspectives. Then, through the design and distribution of questionnaires, data collation and analysis, the influence of emotional brand and service strategy on apparel brand equity The difference, for the emotional brand and service strategy in apparel brand marketing provides a theoretical basis for the application.