企业文化显示企业的个性。优秀的企业文化有利于企业制定和实施杰出的企业战略。许多成功的公司,其倡导的价值观、制定的行为标准、常常激励着全体员工,使公司具有鲜明的文化特色,并成为对外的一种精神象征。美国当代著名企业管理学大师彼得斯和沃特曼认为,成绩卓著的公司能创造一种内容丰富、道德高尚而且为大家所接受的文化准则,使员工情绪饱满,相互协调和适 Corporate culture shows corporate personality. Excellent corporate culture is conducive to business development and implementation of outstanding corporate strategy. Many successful companies, whose values ​​they advocate and their standards of behavior, often inspire all employees, give the company a distinctive cultural identity and serve as a symbol of the outside world. Peters and Wortman, great masters of contemporary corporate governance in the United States, believe that successful companies can create a culture of content that is rich in content, high in morality and acceptable to all, and that their employees are full of emotions, coordinated and comfortable