互联网的逐渐普及,网民人数的日益增加给企业的发展提供了契机,在这种情况下,网络营销模式便如火如荼地发展起来了。本文通过介绍网络营销的概念和内涵,通过分析现阶段我国中小企业在网络营销方面所存在的问题,最后提出如何实现科学高效的使用网络营销的政策建议。 The gradual popularization of the Internet, the increasing number of netizens provides an opportunity for the development of enterprises, in this case, the network marketing model will be in full swing to develop. This article introduces the concept and connotation of network marketing by analyzing the existing problems of SMEs in network marketing at the present stage, and finally proposes how to implement the scientific and efficient use of network marketing policy recommendations.