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公共新闻业的核心是公众对于新闻业的参与。博客传播打破了专业传媒机构对信息发布和交换的垄断地位,使普通公民充当业余记者承担起了新闻报道的任务,在推进公共新闻业的发展方面起到了一定的作用。但由于博客的传播主体多为业余记者,缺乏信息采编的专业技能,难以驾驭复杂持久的深度报道。尤其在重大事件的报道中,大量博客的信息加工仍然依赖于基于专业媒体的报道。因而,博客传播与专业媒体的汇流成为今后公共新闻业发展的一大走向。
The core of public journalism is public participation in journalism. Blog dissemination has broken the monopoly position of professional media organizations on the release and exchange of information and enabled ordinary citizens to take on the task of news reporting as amateur reporters, playing a certain role in promoting the development of public journalism. However, due to the main body of the blog is amateur journalists, lack of expertise in information editing, it is difficult to control the complex and lasting depth of coverage. Especially in the coverage of major events, the processing of information on a large number of blogs still depends on reports based on professional media. Therefore, the convergence of blogs and professional media has become a major trend in the development of public journalism in the future.