本文通过对比体验式营销与传统营销的异同,阐述了体验式营销对传统汽车营销的发展与贡献,最后总结了体验营销实施过程中应注意的问题。汽车销售商必须顺应这一趋势,实施体验营销,树立全新品牌形象,才能在激烈的市场竞争中脱颖而出。 By comparing the similarities and differences between experiential marketing and traditional marketing, this article expounds the development and contribution of experiential marketing to traditional automobile marketing. Finally, it summarizes the problems that should be paid attention to in the process of experiential marketing. Car dealers must comply with this trend, the implementation of experiential marketing, establish a new brand image, in order to stand out in the fierce market competition.