当前市场竞争日益激烈,很多企业在确立自己的品牌战略时都面临这样的困境:产品越来越可替代,广告越来越多。要策划一个成功的广告,我们都会想到,一定要有创意,让人过目不忘。但是创意从何而来,是凭空想象的产物吗?其中有没有规律可循?几天前《IT经理世界》的编辑朋友推荐我看《营造名牌的21种模式》。 The current market is increasingly competitive, many companies are facing the dilemma of establishing their own brand strategy: more and more alternative products, advertising more and more. To plan a successful advertising, we all think of, must have creative, people never forget. But where does creativity come from? Is there a law to follow? A few days ago, editorial friends from IT World Manager recommended me to look at “21 Patterns for Creating Famous Brands.”