相对于以企业为中心、忽视顾客需要的生产观念、产品观念、推销观念,市场营销观念是营销观念上的质的飞跃。市场营销观念采用从外向内开展业务的顺序,它从市场出发,以顾客需求为中心,协调所有影响顾客的活动,并通过使顾客满足来获得利润。市场营销观念有许多生动的说法, Compared with the concept of production, product concept, and sales promotion that take enterprises as the center and ignore the needs of customers, the marketing concept is a qualitative leap in marketing concepts. The concept of marketing adopts the order of conducting business from the outside to the inside. It starts from the market, focuses on the needs of customers, coordinates all activities that affect customers, and earns profits by satisfying customers. There are many vivid expressions of marketing concepts.