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工业微波应用领域广泛、发展迅速,涌现出一大批中小型微波企业,但至今未形成较为清晰的行业细分市场,严重影响工业微波企业的持续发展。工业微波的优势节能、环保、高效,正好迎合了国家提出的节能减排政策,为工业微波企业的进一步发展提供了新的机遇。然而通过科学的市场细分,可使行业内的中小企业找准目标市场,制定适合自己的营销策略,利用国家政策的契机快速发展,为企业自身的长远发展奠定坚实的基础。
Industrial microwave applications in a wide range of rapid development, emerged a large number of small and medium-sized microwave enterprises, but so far not formed a clear market segments, a serious impact on the sustainable development of industrial microwave enterprises. The advantages of industrial microwave energy-saving, environmental protection, high efficiency, just to meet the country’s energy-saving emission reduction policies for the further development of industrial microwave companies provide new opportunities. However, through the scientific market segmentation, SMEs in the industry can identify the target market, develop their own marketing strategy, the rapid development of the opportunity of national policy, and lay a solid foundation for their own long-term development.