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面对徽酒品牌日益白热化的传播竞争,2017年安徽经视独辟蹊径,针对口子窖中高端目标消费人群,为品牌量身定制“跨越时光的坚守”全年系列活动,锁定政商务人群,进行圈层营销。经过半年的传播,口子窖销量同比提升16.3%,超出客户预期。品牌知晓度达53.5%,位居史上最高。同时,安徽经视省网收视同比提升21.1%,真正实现媒企共赢。合作背景2016-2017年,随着安徽省内白酒消费升级,中高
In the face of increasingly competitive brand competition Huijin, Anhui in 2011 as a unique path, for the mouth cellar in the high-end target consumer groups, tailor-made for the brand “across the time to adhere to the” series of activities throughout the year, locking the political and business people, Circle marketing. After six months of dissemination, sales of cellars jumped 16.3% YoY, exceeding customers’ expectations. Brand awareness of 53.5%, the highest in history. At the same time, Anhui TV viewing increased by 21.1% on a year-on-year basis, achieving a real win-win situation for media companies. Cooperation Background 2016-2017, with the consumption of white wine in Anhui Province to upgrade, high