进入21世纪,随着我国市场经济的飞速发展,科学技术的重大突破,我国综合国力逐渐提升,文化越来越成为提高一个国家综合国力与国际竞争力的最重要的因素,文化建设日益成为我国社会主义现代化建设的主要目标,要尽快地推动文化建设,而校园文化建设作为学校教育的一部分,是构建社会和谐文化一个非常重要的组成部分,也是促进文化建设与素质教育的不容小视的途径。视觉识别设计对校园文化建设有积极意义,有利于营造和谐融洽的校园环境和优雅敦睦的教育氛围,为校园的文化、教育、发展环境的建设奠定了良好坚固的基础,其中设计理念在校园视觉识别系统中发挥了深刻影响,因此,下面本文将重点论述学校视觉识别设计理念的重要作用 In the 21st century, with the rapid development of China’s market economy and a major breakthrough in science and technology, China’s comprehensive national strength has gradually risen. Culture has increasingly become the most important factor in enhancing the overall national strength and international competitiveness of a country. Cultural construction has increasingly become a The main goal of socialist modernization is to promote cultural development as soon as possible. As a part of school education, the construction of campus culture is a very important part of building a harmonious society and a way to promote cultural construction and quality education. Visual recognition design has positive significance to the construction of campus culture, which is conducive to creating a harmonious and harmonious campus environment and an elegant and harmonious educational atmosphere, laying a solid foundation for the construction of campus culture, education and development environment. The design concept in campus visual Recognition system has played a profound impact, therefore, the following article will focus on the school vision recognition design concept of the important role