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中国的电视媒体已经进入品牌化竞争阶段,这既是对以互联网为代表的新媒体挑战做出的回应,又是行业内竞争与发展的主流趋势。信息获取渠道的拓展以及视觉欣赏品位的转变
China’s television media has entered the stage of brand competition. This is not only a response to the challenge of new media represented by the Internet, but also the mainstream trend of competition and development in the industry. The expansion of information acquisition channels and the change of taste of visual appreciation