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统计显示,近年来中国本土投资者的海外收购活动持续活跃,并购交易数额屡创历史新高。但有关专家指出,在这些海外收购活动中,成功率其实并不高。著名的“七七定律”指出,70%的并购没有实现期望的商业价值,而其中70%失败于并购后的文化整合。全球型企业如何应对文化挑战?企业要融入世界市场,如何在做好战略、组织、资产、业务及人员整合的同时,采取有效措施防止和克服文化差异对企业发展带来的风险与不利影响?如何引导和建立全球型本土化企业文化?本期专题将就此展开讨论。
Statistics show that the overseas acquisitions by Chinese domestic investors have been continuously active in recent years, with the volume of M & A transactions reaching record highs. However, experts pointed out that in these overseas acquisitions, the success rate is actually not high. The well-known “seventy-seven law” states that 70% of acquisitions did not achieve the desired commercial value, and 70% of them failed in the cultural integration after the merger. How to deal with the cultural challenges of global enterprises? To integrate into the global market, how to make strategic, organizational, assets, business and personnel integration at the same time, take effective measures to prevent and overcome the cultural differences on business development risks and adverse effects? How to guide and establish a global localization of corporate culture this issue will be discussed.