在经济全球化的今天,品牌是我国国际竞争力的重要组成部分,是构建国家形象的重要力量,是推动我国经济发展的重要动力。品牌是给拥有者带来溢价、产生增值的一种无形的资产,它是成功企业文化的一种体现。而我国企业品牌建设现状如何?还需要做些什么?《经济》记者采访了品牌中国产业联盟主席艾丰。文化资源没有转化为品牌形象 In today’s economic globalization, the brand is an important component of China’s international competitiveness, an important force in building a national image, and an important driving force for promoting the economic development of our country. Brand is an intangible asset that brings premium to owners and adds value. It is a manifestation of a successful corporate culture. What is the current status of corporate brand building in China? What needs to be done? “Economic” reporter interviewed the chairman of the brand China Federation of Industry Ai Feng. Cultural resources did not translate into a brand image