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当前媒体环境正在发生深刻变革,面对全新的竞争潮流与媒体环境,广播电视系统必须加强新技术的应用,创造更加理想的用户体验,推动媒介间的融合,提高运行效率,才能不断积累竞争优势,实现转型发展。目前虚拟现实、同步数字体系、波分复用、现场可编程门阵列、云计算等技术的应用为广播电视系统的创新发展开辟了广阔的空间,同时也有效推动了广电与新媒体的融合。
The current media environment is undergoing profound changes. Faced with a new competitive trend and media environment, radio and television systems must strengthen the application of new technologies, create a more ideal user experience, promote the integration of media and improve operational efficiency so as to continuously accumulate competitive advantages , To achieve the transformation and development. At present, the application of technologies such as virtual reality, synchronous digital system, wavelength division multiplexing, field programmable gate array and cloud computing has opened up a broad space for the innovation and development of radio and television systems and effectively promoted the integration of radio and television with new media.