新媒体时代的到来正深刻地改变着传统媒体时代舆论的引导格局。党和政府该如何适应新变化,在新媒体时代掌握舆论的导向成为一个重要的研究课题。本文主要探讨了该如何深刻认识新媒体时代的舆论环境,党和国家该如何提升舆论的引导能力。 The advent of the new media era is profoundly changing the guiding pattern of public opinion in the era of traditional media. How the party and the government adapt to the new changes in the new media era to grasp the guidance of public opinion has become an important research topic. This article mainly discusses how to profoundly understand the media environment in the new media era and how the party and the state can enhance the guiding ability of public opinion.