随着“冰桶挑战”的迅速商业化、娱乐化、秀场化,其善款募捐效率继续低位徘徊,“廉价名人秀”的色彩却越来越浓厚,而这种趋势在其传入中国后,则显得变本加厉。“冰桶挑战”在中国变成一个新闻热点、一种突然流行起来的时尚,似乎不过几天的事,但也就这么短短几天工夫,这个据说原本被赋予“爱心慈善接力”的活动,在中国多少变成令人反感的作秀,有些人甚至高呼“再不要看到相关消息”。 With the rapid commercialization, entertainment and show of “Ice Bucket Challenge”, the efficiency of fundraising for donations has remained at a low level, the colors of “Cheap Celebrity Show” are getting stronger and stronger, After its introduction into China, it appears to have intensified. Ice Bucket Challenge has become a news hot spot in China. A fashion that suddenly pops up seems like a few days’ work, but it has only been done in a few days. It is said to have been given the charity relay “Activities in China become somewhat disgusting show, some people even shouted ” Do not see the relevant information ".