明确了战略规划后,我们向茵达公司提出了营销策略:目标市场策略:进行市场区隔,实施地域市场策略。一级市场、二级市场、三级市场,不同层级市场下达不同的营销任务。配置相应的营销力量和支持力量。重点经营小战略市场。产品策略:跟进AD钙奶,依托F市大学的科研力量,推出“Carb”第二代钙奶,打出“双倍营养”概念,制造AD钙奶已升级换代的感觉。 After making clear the strategic plan, we propose the marketing strategy to Intime: Target Market Strategy: Market Segmentation and Geographical Market Strategy. A market, secondary market, tertiary market, different levels of the market issued a different marketing tasks. Configure the appropriate marketing and support capabilities. Focus on operating a small strategic market. Product Strategy: To follow up AD Calcium Milk and rely on the scientific research strength of F University to launch “Carb” second-generation calcium milk and launch the concept of “double nutrition” to create the feeling that AD calcium milk has been upgraded.