在遭遇产品质量危机时,对消费者的反应速度容不得企业决策层马拉松式的开会讨论。在当前的市场环境下,企业的危机管理过程中,没有人没有时间给企业第二次机会,所以你的每一步都要求是没有瑕疵的,方案是完美的。在某些特定形势下,道歉先行与调查事件后再向消费者致歉,对企业的影响有着天壤之别。 In the face of product quality crisis, the response rate to consumers can not tolerate business marathon meeting to discuss. In the current market environment, the crisis management process in the enterprise, no one did not have time to give business a second chance, so every step of your request is flawless, the program is perfect. In some specific situations, apologizing to the consumers after apologizing for the first time and investigating the incident will make a huge difference in the impact on the enterprise.