媒体在消费者心中的地位会影响到其广告的说服力。经营媒体需同时经营观众的质与量,维系观众与媒体之间的情感联结。媒体的评估有两个主要的目的,一是可以比较科学、理性地看待一个商业问题;一是从销售范畴,即从卖方的角度清楚销售方和媒体方是如何被评估的,如何经营媒体以 The status of the media in the minds of consumers affects the persuasiveness of their ads. The operating media needs to simultaneously manage the quality and quantity of the audience and maintain the emotional connection between the audience and the media. The evaluation of the media has two main purposes. One is that it can scientifically and rationally treat a business problem. The other is that it is clear from the perspective of the seller that the seller and the media are evaluated and how the media is run