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很多人第一眼看到这组样片时可能会认为太艺术化了,不够商业,不易于复制。摄影师周宏向我们道出了这组样片的创作构想,即用艺术化的手法包装商业化的样片。艺术化的处理方式更多地展示的是一种状态和情绪。周宏说,每次他在拍摄样片前,并没有过多地考虑市场。他平时从喜欢的电影、时装广告、音乐、香水、展览中获取灵感,和创作团队一起选择包装照片的表现元素。关于风格,他很少站在市场的角度去考虑。在商业范畴内,他考虑最多的是服装的穿着效果和拍摄的难易程度。
Many people at first glance may find this set of swatches too artistic, not commercial enough, not easy to copy. Zhou Hong photographer tells us the creative idea of this group of samples, that is, the use of artistry to pack commercial samples. Artistry deals more with a state and mood. Zhou Hong said that before he took the sample, he did not think too much about the market. He usually takes inspiration from his favorite movies, fashion advertisements, music, perfumes, and exhibitions, and together with the creative team, chooses the elements of packaging photos. With regard to style, he seldom stands in the market’s point of view. In commercial terms, he is most concerned about the effect of wearing clothing and shooting ease.