论文部分内容阅读
法国当地时间3月17日,从来不打折且年年涨价的香奈儿突然抛出一纸声明:4月8日起在中国区市场对旗下手袋、皮具与服装等产品价格下调20%,降价首先从2.55、Le Boy及11.12三款经典手袋开始。与此同时。香奈儿还宣布在欧洲市场全面提价20%。这一涨一降之间,香奈儿在中国和欧洲市场上的价差被明显压缩,被控制在了10%以内。
French local time on March 17, never discounted and annual price increases Chanel suddenly thrown a piece of paper statement: April 8 in the Chinese market for its handbags, leather goods and clothing and other products down 20%, price cuts first Starting from 2.55, Le Boy and 11.12 three classic handbags. at the same time. Chanel also announced a full price increase of 20% in the European market. This rise and fall between, Chanel in China and the European market spread was significantly compressed, was controlled at 10%.