最近几年,自助旅游已经逐渐呈现出超越团体游的趋势,对于目的地来说,自助旅游者已成为其市场不可或缺的组成部分,其感知价值,目的地和消费决策,以及他们的忠诚度,也早已成为了关注重点。本调研针对此问题,选择了青岛这座二线旅游城市进行了调研分析,对自助旅游所必须的八个要素“食、住、行、游、购、娱、信息、体验”进行了顾客价值的测量,相关性分 In recent years, self-help travel has gradually emerged as a trend beyond group travel, and for destination destinations, self-help travelers have become an integral part of their markets with perceived value, destination and consumer decisions, and their loyalty Degree, it has long been the focus of attention. This survey aimed at this issue, chose Qingdao this second-tier tourist cities conducted a research analysis of the eight elements necessary for self-help travel "food, housing, transportation, travel, purchase, entertainment, information, experience Measurement of value, correlation score