论文部分内容阅读
近年来随着社会发展的不断进步,社会各个阶层越来越重视生态消费,对生态消费有影响的因素有很多,其中心理因素以及人口因素是最主要的因素。生态消费的兴起对营销提出了新的要求,因此教师在对营销专业进行教学时必须创新教学方法。本研究主要分析影响生态消费行为的各项因素,同时分析生态消费行为对营销专业教学的启示。
In recent years, with the continuous development of social development, all sectors of society pay more and more attention to ecological consumption, and there are many factors that affect ecological consumption. Psychological factors and population factors are the most important factors. The rise of eco-consumption poses new requirements for marketing, so teachers must innovate teaching methods when teaching marketing professionals. This study mainly analyzes the various factors that affect the eco-consumption behavior and at the same time analyzes the enlightenment of eco-consumption behavior on the teaching of marketing specialty.