逛沃格林公司的零售商店,感觉确实不同:长长的走廊里陈列着各种各样的小商品、小礼物,诸如钟表、拖鞋、土豆片、玩具、磁带、首饰、工艺品等等。也许看起来有点杂乱无序,但它们都可用一个词来表达:便利。“我们吸引了许多人,包括青年人、老人、结婚的、单身的,之所以有如此大的吸引力,关键在于便利,这正是顾客最希望的。”公司的负责人这样说道。公司的商品陈列及位置的选择无不体现了公司无论何时何地都将便利放在最重要的地位。 Visiting Vogelin’s retail stores does feel quite different: long corridors showcase a variety of small items such as watches, slippers, potato chips, toys, tapes, jewelery, handicrafts and much more. It may seem a bit messy, but they all come in one word: convenience. “The key to attracting so many people, including young people, the elderly, married people, single people, and so attractive is that it is what customers want best,” said the head of the company. The company’s merchandise display and location selection all reflect the company’s convenience where paving the way, no matter when and where.